Matter
Studio
AI-powered production
for brands and agencies
New Zealand based
 operating worldwide
We make the impossible, possible.
Crafting imagery is no longer dependent on budgets, locations, talent, logistics, weather, and available light. 
We build those same moments with none of the variables involved with a traditional shoot.

Matter Studio a playground for bold ideas.

CAMPAIGN QUALITY
We ship real world, high resolution work for global agencies and household name brands -  that's already in stores, on billboards and in magazines around the world.

VALUE
We consistently double the output of creating content traditionally, while reducing the typical timeline by 50%.

LOCATION
We are based in Auckland, New Zealand, and work with local and international brands and agencies. The agile nature of working with AI means there are far less physical and geographic limitations to working with clients from across the globe.

HOW WE WORK
This is project dependent.
Product Integration: We can shoot your product in our studio; we can work with your existing imagery; or we can use 3d renders.
Lifestyle and Advertising Imagery: We can build print-quality scenes based on your concepts, brand guidelines, and existing brand imagery.

BRAND SAFE AI WORKFLOWS
We've shipped real work for agencies around the world, so we deeply understand the importance of protecting our clients IP, and the legal complexities of working with AI in a commercial capacity.

OUR TEAM
We have a broad network of skilled creatives around the world, and can bring in additional firepower based on the size of your project. We work with retouchers, editors and finished artists from around the world.

PRICING
Due to the highly varied nature of our work, we quote all work on a job-by-job basis, depending on the workflow involved, and the volume of deliverables.

Projects start at $3,500.00nzd.

(01)
Creativity
Same traditionally trained eye. Same traditional skillset. Just amplified by AI’s potential.
(02)
Speed + opportunity
Iterate fast. Execute fast. Deliver ideas that would be otherwise impossible.

We help ambitious brands develop imagery that amplifies your concept, without limitations. All while removing the drag typically involved with traditional shoots.
(03)
Authenticity
Storytelling is about timing, emotion and connection - it's not when you push the shutter - it's why you push the shutter. Currently AI cannot help you with this unless you're able to steer it in the right direction.

Fortunately we've spent decades working on these elements traditionally, and we carry that over to our work in AI.
Human In The Loop
Founder
Heath Waugh
Founder & CREATIVE

heath has more than 20 years experience in the photography industry, crafting imagery for some of new zealand and the world's top brands - across fashion, furniture, FMCG and ALCOHOL.
The Core Team
Jessica Mercedes
Founding Architect
Vesper Core
Lead Conceptualist
Axon Byte
Innovation Catalyst
Timmy Clicksworth
Freelance Toy Tester
Lyra Nexus
Kinetic Experience Designer
Archibald Woofman
Chief Barketing Officer