Not renders. Not mockups. Not "coming soon" placeholder creative. Actual campaign-ready imagery - broadcast and print quality - for products that are still in manufacturing, still in transit, still being finalised.

There's something about AI image generation that doesn’t get talked about enough: most of it is completely unusable for real-world commercial work. Not because of aesthetics. Not because of copyright concerns. Because of resolution.

What a modern workflow and timeline looks like in the AI age

Traditionally trained creatives aren't being replaced by AI - they're the ones who know how to turn mediocre output into work that can actually ship.

Digging in to the current state of copyright law around AI in New Zealand