Flush Golf is a golf simulator bringing the game to the heart of the city, targeting urban dwellers and workers who want to play without leaving town. They approached Matter ahead of launch to create imagery that juxtaposes classic golf culture against gritty urban environments - capturing exactly who Flush Golf is for and where they liveolf approached Matter a few months out from the launch of their simulated golf experience, to create a library of images to promote Flush on social media and OOH.
We built the imagery around a single creative tension: classic golf culture dropped without apology into gritty urban environments.
We steered things toward a documentary visual language - overcast, flat natural light, no staged drama - letting the juxtaposition speak for itself.
The colour treatment leaned into a cool blue-grey cast with earth-toned wardrobe anchors, bridging the preppy heritage of argyle vests, flat caps, and pleated trousers with the concrete reality of crowded intersections and delivery truck beds.
We applied a consistent 35mm film aesthetic throughout, with visible grain, lifted shadows, and a cool white balance that kept every frame feeling found rather than fabricated. Spontaneous, unstructured camera angles to give a modern, lo-fi, fashion aesthetic; long-exposure motion blur on surrounding crowds to isolate sharp, unflinching subjects; models who hold their gaze and let the city course play out around them.
