Our aim with the Spritzzetto imagery was to develop a visual treatment rooted in Italian summer nostalgia - crafting each image around the warmth and ease of la dolce vita. We leant into a rich palette of burnt orange and terracotta, letting the can's color become a natural hero in every frame, offset by turquoise water and golden-hour cream tones.
Every image was created in a Polaroid-style format with soft white borders, reinforcing an analog, sun-faded authenticity. We wanted to highlight Spritzzetto's heritage, so created quintessentially Italian settings - Amalfi coastlines, Venice canals, poolside terraces, and citrus groves - styled with retro props, linen textures, and vintage swimwear to evoke a long, unhurried summer afternoon.
Technically, we applied shallow depth of field on product shots, introduced film grain throughout, and lifted the blacks to achieve that signature faded-film quality, with golden-hour lighting, soft shadows, and lens flares woven in to complete the mood.
