Heath had a chat with Zania Guy on the Marketing Masters Podcast about AI and Marketing in 2026
Dr Shahper Richter of University of Auckland researches emerging tech and the future of work. Adnan Khan of Stitch and Stitch Predict is building the future of marketing intelligence. Heath works at the intersection of traditional photography and AI-generated imagery at MatterStudio.ai. Zania Guy is a digital marketer who has wholeheartedly embraced AI in her practice.
Heath had a chat with the Human In The Loop Podcast
Heath Waugh is a creative and entrepreneur based in New Zealand, with over 20 years of experience in production, photography, and post-production. As GenAi started to disrupt the visual landscape, Heath was one of the first to embrace the change, pivoting from high-end photography studio Shadowlands into founding Matter Studio, a pioneering creative content studio that specialises in commercial photography enhanced by AI technology. We discuss:
- The Intersection of AI and Creativity
- Adapting Business Models for AI Adoption
- Overcoming Challenges, Embracing Change & Upskilling
Heath had a chat with Mike Bayly at The AI Corner
Join host Mike Bayly as he chats with Heath Waugh, founder of Matter Studio, New Zealand’s first AI-powered product photography studio. With two decades of experience in commercial photography, Heath is blending traditional studio craft with generative AI to create faster, more flexible, and more cost-effective brand imagery.
Discover how hybrid workflows are transforming product shoots, from furniture brands showcasing full catalogues in 200+ virtual settings to exporters tailoring imagery to overseas markets. Heath also shares candid insights on creative resistance, future trends like AI-generated fashion shoots, and actionable advice for businesses keen to leverage AI-driven content.
Stuff on Matter Studio
Two entrepreneurial Auckland business owners have chosen to lead on AI technology rather than to follow and they are reaping the rewards.
Campaign Brief on Matter Studio
Matter Studio is a new technology-driven creative studio that integrates AI technology with high-quality visual content.
NZ Business on Matter Studio
"With roots in traditional photography, entrepreneur and owner of Matter, Heath Waugh, is seamlessly blending human expertise with cutting-edge AI technology that’s revolutionising the industry of commercial photography. By leveraging AI to generate photorealistic backgrounds and composite products seamlessly, Matter eliminates the need for expensive location shoots, offering significant cost savings to clients."
Heath caught up with AI legend Fabio Matos Cruz
"In this episode of the Nimble Lab podcast, we sit down with photographer Heath Waugh to explore how AI is transforming product shoots — slashing costs, eliminating logistics and unlocking creative freedom like never before. Heath shares how he’s using AI tools to deliver high-end visuals without a camera or studio, why photographers shouldn’t fear this shift and what this means for the future of creative work.Whether you're a photographer, creative or just curious about what’s next in visual production, this episode is packed with insights."
Heath had a chat with the Marketing Association about AI and what it means for the future of jobs
